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South Atlantic Hops Conference

March 24, 2017 @ 11:00 am - March 25, 2017 @ 6:00 pm

This conference is designed to educate, enlighten, and engage growers, brewers, and other interested parties about the South Atlantic hops industry.

Friday afternoon will consist of bus tours of local hop yards, breweries, a malt house, and other related businesses. This will be followed by an evening brewery tour in Asheville. The highlight of the brewery tour will be a visit to Catawba Brewing Co. where attendees will enjoy a special conference beer made with local ingredients. Dinner and beer can be purchased on the tour (Friday evening food and beer NOT included in the registration). Attendees who register for Saturday only are welcome to join us at the breweries on Friday night.

Saturday will be the educational program with a keynote presentation by Scott Jennings, master brewer at the Sierra Nevada Mills River brewery. That will be followed by concurrent sessions with information for beginning and experienced growers. Brewers’ opinions of local hops, regional research results, hop cone chemistry, up and coming varieties, and experiences with hop harvesters are just a few of the topics that will be covered. There will be a tradeshow and poster session and lunch is included.

Friday and Saturday registrations can be purchased separately. There are also opportunities for exhibitors and sponsors. So check out the detailed information on our Eventbrite page at and register today!


March 24, 2017 @ 11:00 am
March 25, 2017 @ 6:00 pm
Event Category:


Crowne Plaza
One Resort Drive
Asheville, NC 28806 United States