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Apple Coleslaw Tasting in Marion

ASAP’s new communications intern Greg Parlier will post a series of stories from the field demonstrating our impact in the community. Here’s the first post from Greg:

MARION | Customers at JB’s Galaxy supermarket in Marion late Tuesday morning got a free taste of fall from local farms, courtesy of ASAP.

The apple cabbage slaw included Cameo apples from Appalachian Grown™ certified Moss Farms and cabbage from John Critcher’s farm near Boone, NC.

It was a hit with customers that tried it during the small independent grocery store’s weekly senior discount day Tuesday, although some had suggestions for flavor alterations.

“That’s good,” said shopper Shirley Crawley after tasting the slaw. “It’d be really good with even more apples, or maybe some honey,” she said.

“The taste test was part of our effort to raise awareness about the Appalachian Grown certified brand and that JB’s Galaxy is sourcing local products, in addition to encouraging shoppers to think of new ways to use fresh fruits and vegetables in season,” said Molly Nicholie, ASAP’s Local Food Campaign Director.

Last month, JB’s Galaxy placed a hanging sign introducing produce shoppers to apple growers from Moss Farms, and store manager Becky Dove said it’s inspiring customers to think about where their produce is coming from.

Rick and Keith Moss grow the apples in the orchard long before they make it to your supermarket, like JB's Galaxy.

Rick and Keith Moss grow the apples in the orchard long before they make it to your supermarket, like JB’s Galaxy.

“People have really been asking questions (since the signs went up). Before, they didn’t really care where the apples came from,” she said.

Dove said customers have really been interested in the faces on the farmer profile sign.

“They ask ‘Is that really who grew these apples?’” she said.

“I think the signs have really made a difference.”

Betty Mitchell, who was hunting for good saucing apples Tuesday, is committed to buying local.

“If they don’t come from Hendersonville, I don’t want them,” she said. “I’m serious. I know about those apples.”

Crawley, who is getting ready for apple butter season this fall, also “always pays attention to where her apples come from,” she said.

“ASAP’s research shows many consumers like Mitchell and Crawley value not only the quality of local produce but supporting their local community, local economy, and local farmers, so we created the Appalachian Grown branding program to help shoppers easily identify food that is authentically local,” Nicholie said.

But she also says that she hopes taste tests will inspire shoppers to do new things with fresh, in-season produce, like get inventive with their slaw, for instance.

One shopper told Dove Tuesday she was going to make slaw to go with her pork chops instead of her usual barbecue or burgers, and another said she wanted to add raisins to ASAP’s recipe, Dove said.

JB's Galaxy, and Tuesday's taste test recipe, features locally-grown cabbage.

JB’s Galaxy, and Tuesday’s taste test recipe, features locally-grown cabbage.

At the taste test table, customers suggested they would add cinnamon, shred the coleslaw thinner, or maybe a dash more of salt.

That’s the beauty of recipes, every cook can make it their own.

“It gets people thinking about different (ways to do dinner),” Dove said.

ASAP’s Growing Minds program has recipes for use with kids which were highlighted during the taste test.

Check out the Cabbage-Apple Coleslaw here.

For a slightly different taste using locally-sourced apples, try this Apple and Carrot Salad.

Be sure to get creative and add your own flair to these recipes!

ASAP Dietetic intern Pam Crutsinger gets ready to serve up tastes of locally-inspired and grown apple slaw at JB's Galaxy.

ASAP Dietetic intern Pam Crutsinger gets ready to serve up tastes of locally-inspired and grown apple slaw at JB’s Galaxy.

Apples from Moss Farms in Hendersonville, NC ran for 98 cents a pound. What a deal!

Apples from Moss Farms in Hendersonville, NC ran for 98 cents a pound. What a deal!

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