ASAP Local Food Strong Farms Healthy Communities

Comment. Share. Connect. Join ASAP in an ongoing conversation about local food FROM HERE in the Southern Appalachians.

Loading Events

« All Events

  • This event has passed.

Growing Your Agritourism Venture – May 8 Workshop

May 8, 2017 @ 9:00 am - 4:00 pm


Growing Your Agritourism Venture
Monday, May 8, 9 am-4 pm
Ivy Creek Family Farm, 390 North Fork Rd., Barnardsville, NC
Registration cost: $20 per person or $30 for two farm partners.  Includes breakfast and lunch.

Join agricultural, marketing and business professionals to take a deeper look at your agritourism farm business. Whether it be farm tours, events, U-pick or other agritourism activities, connect with other farmers and professionals in the region to learn more about improving visitor experience, marketing, record keeping, access to capital, legal and insurance considerations, and planning strategies for creating a successful farm business. Includes light breakfast and lunch, as well as a “Mock” Farm Tour. This is a not-to-miss farmer workshop for anyone interested in expanding their existing agritourism ventures!

Workshop Agenda

9:00-9:30 Welcome and introductions
9:30-11:00 Making the most of your operation: Tools & strategies to improve experiences for visitors and profitability for farms.
Marketing strategies (ASAP)
Developing metrics for record keeping (Mountain BizWorks)
11:00-12:00 Challenges for Agritourism
Legal questions to consider (Bill Durr – Ward & Smith P.A.)
Thinking through insurance (Tracey Cotton – Marrow Insurance)
12:00-1:00 Lunch and networking
Resource tables: FSA, MBW, ASAP, Ward & Smith P.A., Marrow Insurance
1:00-2:00 Considerations for scaling up and assessing expansion
Record keeping/business planning (Mountain BizWorks)
Accessing credit and thinking holistically
Managing risk on both sides of scale (FSA)
Loan options
2:00-2:30 dessert and networking
2:30-4:00 Opportunities for Agritourism (walking farm tour and discussion)

Workshop Facilitators: Molly Nicholie and Robin Lenner of ASAP, members of Mountain BizWorks and FSA, Tracy Cotton of Morrow Insurance Agency, Bill Durr of Ward and Smith P.A. Attorneys at Law, and Anna Littman of Ivy Creek Family Farm.

Register online today or contact ASAP for more information at 828-236-1282 or If you can only attend for a portion of the workshop, we still encourage you to attend!


May 8, 2017
9:00 am - 4:00 pm
Event Category:
Event Tags:
, , ,




Ivy Creek Family Farm
390 North Fork Rd.
Barnardsville , NC United States
+ Google Map