ASAP Local Food Strong Farms Healthy Communities

Comment. Share. Connect. Join ASAP in an ongoing conversation about local food FROM HERE in the Southern Appalachians.

Loading Events

« All Events

  • This event has passed.

MarketReady Producer Training

April 11 @ 10:00 am - 4:00 pm

This University of Kentucky Extension Program will help you build successful business strategies to succeed in today’s market.

The Market Ready Producer Training Program is for beginning and existing producers interested in selling products to restaurants, grocers, wholesalers, retailers and schools. This workshop will provide you with professional marketing education to improve sales relationships and get you up to speed with the latest local food programs, resources and safety regulations.

Many farmers and food entrepreneurs are hesitant or unprepared to meet the requirements that buyers from have for their suppliers. Buyers need their suppliers to manage their own food safety, insurance, product quality, traceability risks, and much more. MarketReady addresses these issues and seeks to educate our fabulous food suppliers about how to succeed in today’s markets.

The training is focused on best business practices identified by buyers in markets that are actively seeking to engage local suppliers. MarketReady will help vendors selling dairy, fruits, meats, vegetables and value-added products create a successful business strategy.

Workshop Schedule at a glance:

10:00 am Restaurant Sales Unit

12:00 pm Lunch

1:00 pm Grocery, Wholesale, and Foodservice Sales Unit

3:00 pm Buyer Panel Q&A with restaurant, grocer, wholesaler, retailer representatives

4:00 pm Adjourn


Seats are limited and tickets are non-refundable. Registration includes instruction materials and lunch will be provided on site. Early bird registration is $15, if purchased by April 5th. Registration after April 5th is $25.

MarketReady is a branded national program developed by the University of Kentucky Cooperative Extension Service designed to provide you with the tools for business success.This workshop is funded, in part, through USDA Rural Development.

Questions? Contact us at or (423) 330-9650.


Mountain Harvest Kitchen
106 Unicoi Village Place
Unicoi, TN 37692
(423) 330-9650